Consumers discovered a pioneering store with a renewed design, sophisticated space and comprehensive services, which was created to be the ultimate Apple destination, bringing to the Greek market a complete shopping experience that only iStorm can offer.

The opening of the first Apple Premium Partner Store at The Mall Athens Shopping Center was combined with an exciting event full of experiential workshops, music, competitions and unique offers on favorite Apple products .

The presenter was Haris Varthakouris , who shared his love for Apple products. He welcomed, in a series of interactive Apple Talks , unique guests, who spoke about the contribution of Mac, iPhone and Apple Watch in their personal and professional lives .

The first speaker was singer and composer Kostis Maravegias , who spoke about composing music on the MacBook Air for the Milky Way series and the countless possibilities that Apple offers, in his increased professional needs. He was followed by photographer Kosmas Koumianos , who impressed the audience with the professional photos he took with the iPhone 15 Pro Max camera during the filming of Maestro . He also presented photographs where the iPhone was the only camera needed to achieve the perfect shot. The Apple Talks concluded with the gold medalist Paralympic champion Antonis Tsapatakis , whose stories inspired the audience. He spoke about using the Apple Watch Ultra in his workouts and motivated people, through his personal experiences, to continue chasing their goals.

iStorm is the only Apple Premium Partner in Greece, as it has achieved the highest level of collaboration with Apple and an extensive chain of 15 stores in Greece and Cyprus.

The fifteenth iStorm store and first Apple Premium Partner Store, is a continuation of the Quest Group's investments in the Greek and Cypriot markets.